You've spent years buying the wrong colours. Not wrong taste — wrong season. One selfie. Ninety seconds. Your exact season, your full palette, and a personal stylist on call.
“You read warmest in terracotta, sage, and unbleached cotton — and you should leave the icy pastels for someone else's wardrobe.”
Colour analysis has lived at two extremes for decades. A quiz app that asks you to describe yourself and returns a vague answer. A human analyst who charges $400 an hour and sees you once. Atelier is what neither delivers: the accuracy of a trained analyst, available every morning, for the price of a coffee a week.
“OMG bestie, black is SO not your colour 💅 soft summer queens glow in muted tones!! Try mauve instead ✨”
“Black is not within your seasonal palette. We recommend more harmonious selections from your Summer palette.”
“Yes — but as punctuation, not a foundation. A black blazer over Petal Pink reads well; head-to-toe black pulls the warm colour out of your face.”
— Claude Sonnet · 0.8sOne selfie in soft, natural light. Atelier reads your undertone, value, and chroma — the three variables that define your colour season — and places you in one of twelve sub-seasons with your full palette and reasoning.
One photo in soft natural light. No filter, no quiz. The vision model reads undertone, value, and chroma directly from your face.
Claude reads your selfie against all 12 seasons. Under six seconds, no sliders, no guessing — the same axes a trained analyst uses.
One precise sub-season — Soft Autumn, not just Autumn. Six anchor colours, 12 secondary, 4 to avoid. Each one with a reason.
A 9:16 PNG built for sharing. Season name, six swatches, the Atelier wordmark. Send it once and your group chat will ask questions for a week.
The reveal is the first 90 seconds. The scanner, the palette, the daily colour note — that's the year that follows.
Your sub-season name and six anchor colours — in under 90 seconds.
One colour note every morning. Four tools one tap away.
Photograph any piece. Get a 0–10 match score and a one-sentence verdict.
Published every Wednesday. Each piece is written for a specific season — a Soft Autumn sees Soft Autumn content; a Deep Winter sees theirs. No AI summaries, no brand filler.
“Nothing in the category reads this well at a screenshot. I sent the result card to my group chat and three of them downloaded it within an hour.”
“The scanner is what sold me. I open it in the dressing room every time now. Returned an entire Net-a-Porter order last week.”
“I asked it what to wear to a wedding in Capri. It came back with three options from my own closet that I would never have put together.”
“I did a real colour analysis two years ago. This is more precise, more useful, and I can re-shoot when my hair changes. The voice is what closed it.”
The numbers that matter to you — how fast, how many, how precisely. The rest is restraint.
Two tiers. Install and scan free — unlock your results and tools with a subscription. Cancel any time from App Store settings. No email required, no dark patterns.
If you have a longer list, the Stylist chat answers styling questions after sign-up.
No. A quiz asks you to describe yourself — your hair colour, your eye colour, how you tan. Atelier reads those measurements directly from a selfie using a vision model, the same way a trained analyst would look at you. The result is a working tool, not a personality type.
Pro gives you everything you need to know your palette and use it while shopping or scanning your wardrobe. Stylist adds an AI stylist — an ongoing conversational layer that knows your season, your closet, and your preferences. It answers questions like 'what should I wear to this dinner' or 'build me a capsule wardrobe for a week in Copenhagen'. If you dress yourself every day and want real input, Stylist is the one.
The model reads three measurements from a single selfie: undertone (warm/cool/neutral), value (light/medium/deep), and chroma (bright/muted). These are the same axes a trained analyst uses. It maps your result against the 12-season system developed by Kathryn Kalisz and used by professional stylists since the 1980s. About 4% of users end up in a different adjacent season on a re-shoot — those who do are almost always between two neighbouring seasons, not contradictory ones.
Yes, unlimited times on Pro and Stylist. Different light, different angle, post-colour-treatment. Your most recent result is your active palette. The main thing that changes seasons is a significant change to hair colour — a shift from cool ash blonde to warm golden brown can move you between families.
Your season, your palette, and your result card stay in the app. The wardrobe scanner, stylist chat, and Weekly Edit go quiet. Resubscribe and everything comes back exactly where you left it — your saved items, your conversations, your outfit history.
Yes. The 12-season system was designed to work across the full range of human skin tones — from Fitzpatrick Type 1 through Type 6. The analysis is built around undertone, value, and chroma, not around light or dark skin. We test the model continuously across the full distribution of skin tones, ethnicities, and lighting conditions.
One selfie. Ninety seconds. Your full 12-season analysis, your palette, and a working wardrobe tool — from $4.99 a week.